Strategic Blogging 101-001

If you having been visiting this blog for a period of time, you will have noticed a few changes. After five years, it was time for a new look.

However, I have bigger plans than that. For five years, I have blogged about whatever I pleased and I have created a haphazard collection of categories to classify my content. Now, I want to blog strategically, and I need to create tags and categories that help drive traffic to this site. I am also beginning to work with clients to show them how to do the same.

Today, I deleted useless categories, and I began to think about what I want to achieve by blogging. In short:

• I need to know what I want to achieve.
• I need to prepare to measure my success.
• I need to measure my success, and course correct as necessary.

I am going to delete more categories, and tags. Then, I will create new categories and tags, and I will apply them to my old content as I see fit. This blog needs focus. This is happening after the fact, but it is never too late.

The first part of the exercise is about branding, I guess. Strategy, for me, is about knowing what you want to achieve, identifying the resources you have at your disposal , and planning how to use them to achieve your end. My blog is a resource.