The Times Are Changing

These are interesting times. I had so many ideas a few years ago, and I met with so much resistance. Even though it is not worth a penny to me, I am so happy to see the next generation implementing some of these ideas.

Once, I was in charge of designing a content management solution, and the company wanted to develop and sell it. I asked for a product manager to help on the creative side, and I wanted to concentrate on the technical side of things. But I wanted us to work together. That is not what I got! The product manager resisted and impeded my progress, and I had to throw up my hands in disgust and leave.

One of the things I was saying was that managing content was not enough. You had to manage the process of creating content, and you might even have to manage relationships between content creators and content purchaser/users. I even imagined that the tools to sell things had to come with tools to help you market or buy things etc. For example, if I give you the tools to manage content translation, I could also help you contract with and pay translators. Not everybody has an in-house translator.

Now, I am seeing people who not only provide the tools you need, but they also provide the tools for you to bring your services to the world. For example, Amazon has a co-marketing program. In my previous entry, I provided a link to this program that provides the means to market and sell applications for hand held devices. These programs free you to concentrate on development work. I am going to find more of these programs.